According to Wikipedia, Boonville is named for W. W. Boone, who was the first shopkeeper in this town. Given that there were already two hotels and perfectly good name - The Corners - the shopkeeper story struck us as unlikely. Fortunately the legend tells the real story. According to Moonalice legend, Boonville was actually named after Lou Boon Moonalice, the inventor of hemp beer, who lived in a very large adobe igloo behind one of the hotels. Given the subsequent history of brewing in Boonville, we believe this explanation is far more likely.

According to Moonalice legend, the aforementioned Lou Boon Moonalice had speech impediment. He sounded like a cross between Tweety Bird and Elmer Fudd. It sounded so funny that pretty soon the whole town was imitating it, especially the kids who used it confuse their parents. This folk language has a name - Boontling - which survives to this day. All you appleheads and batter listen up while I blooch in Boont. Remember, in boont beer is bahl hornin', but hemp is bahl flamin'.

According to Moonalice legend, today is the anniversary of Dr. John Pemberton's invention of a cocaine-based carbonated beverage that would one day come to be known as Coca-Cola. Like many of you, we wonder what life would be like today if Dr. Pemberton's original formula were still in use.