Roger McNamee and Katie Cushmore were recently interviewed on Bloomberg TV West about Reverb, the new iPad only news app that is set to change the way we look at the news. You can check out the Bloomberg West video here > http://www.bloomberg.com/video/can-reverb-compete-with-pulse-and-flipboa....

In a previous interview on CNBC just prior to the launch of Reverb, Roger had this to say about Reverb,“I'm the chairman and investor in a new company called Reverb that for me is the perfect product. I live on information, and 20 years ago, I could read the Wall Street Journal every morning and feel I knew enough to at least start my day. That's no longer true. With all due respect to CNBC, there is no one place you can go -- in fact, no five places can you go and get everything you need to know."

"With Reverb, imagine applying the notion of Pandora to the news out there, so the thing learns you, so when you wake up in the morning, it gives you this thing called the Reverb word wall, and it's all of the things that are news going on in the world today, right? So you have Twitter, initial public offerings, Obama care, these are all big news things, Twitter, initial offerings, so I can get my full morning of stuff. Not only does it show you everything so you can get a quick check for a quick digest, it has absolutely every topic I care about, and it learns me very quickly."

"So I have a button here that's me, and you don't know me very well, but if you did, you would know that these are the topics that I care about. In three days, this thing has figured out I care deeply about Twitter, I care a ton about Obama care, I care about wombats, my band is called Moonalice, I like Bob Dylan. Imagine having a thing, all day long, all it's doing is getting the stuff you need to know, according to not you filling out information, but you actually helping out. And it's topically based. So if you see things like Flipboard, you know, the reason this is useful, is that when you go to your social page, this is all my Twitter and Facebook friends, but this is my feed converted into topics. Right now, if I wanted to do my Twitter feed, I could see it by people, and I could see it by time."

"This is the first time I can see my Twitter feed by topic. and that's, in my opinion -- I mean, that's a wildly valuable thing. As somebody who invests for a living, I desperately depend on information. Roger, people say, how come you didn't tell me sooner? I'm telling you before the product ships. And only on iPad. There's a good reason why it's only on iPad. What I would say to you is part of the reason I own Apple is the people doing the most compelling new products are still aimed at iOS. Much more so than Android, and I do think that's apple's secret weapon. That's going to be Reverb. A free app. None of this costs anything. All of the news is from the most valuable sources of news out there. And my point to you here, this will take a while to grow, but I think we'll find it, all of us, we'll find our lives improved by this, because we'll find it not just what we need to know more easily, faster, but we'll find a lot of things we didn't know we needed to know.”

You can check out the CNBC Video here > http://video.cnbc.com/gallery/?video=3000215728&play=1

If you don't have an iPad, clicking on this link will give you a taste for what Moonalice looks like through the lens of Reverb. If you do have an iPad, you will be able to install the app > https://helloreverb.com/share/interest/Moonalice.